Measuring Market Power in the Ready-to-Eat Cereal Industry
نویسندگان
چکیده
منابع مشابه
Working Paper No. CPC99-01 Measuring Market Power in the Ready-to-Eat Cereal Industry
Abstract: The ready-to-eat cereal industry is characterized by high concentration, high price-cost margins, large advertising-to-sales ratios, and numerous introductions of new products. Previous researchers have concluded that the ready-to-eat cereal industry is a classic example of an industry with nearly collusive pricing behavior and intense non-price competition. This paper empirically exa...
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Product differentiation is well established as being the key source of the cereal industry’s high price-cost margins. However, there is little consensus as to whether pricing collusion is also a source of profitability, and indeed, whether price even serves as a strategic variable in this industry. This paper seeks to resolve this debate by determining whether cereal firms strategically interac...
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متن کاملEvening ready-to-eat cereal consumption contributes to weight management.
OBJECTIVES Post dinner snacking may constitute a significant proportion of total daily energy intake and contribute to overweight and obesity in some individuals (night snackers). This study tested the hypothesis that providing a structured snack in the form of a "ready-to-eat" breakfast cereal would help regulate excess energy intake and contribute to weight loss in night snackers. METHODS A...
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ژورنال
عنوان ژورنال: Econometrica
سال: 2001
ISSN: 0012-9682,1468-0262
DOI: 10.1111/1468-0262.00194